Singletrack.com Factory Tour: Titus Cycles

Just over a month ago, Singletrack.com had the good fortune to visit the Titus Cycles workshop in Tempe, Arizona.

It’s a compact space in a tidy industrial park, bathed in Arizona’s characteristic sunshine. Engineering, customer service, and marketing offices occupy the front of the building, and warehouse space for fabrication and bike storage rounds out the back.

Our tour guide, Marketing Manager Jeff Titone, said that Titus was still settling in to some degree, having just moved into this space a year ago. The shop used to be half a block away, but the company was growing and needed more space.

“We were pretty aggressive last year,” said Titone, referring both to the move and to a host of new designs now available for the burgeoning 2010 riding season. At Interbike last fall, Titus showed several all-new carbon fiber mountain bikes including the FTM Carbon and a redesigned X Carbon. Also new for 2010 are the Rockstar 29er bikes, which are available in aluminum or titanium.

The H-Men: Two Halves to a Whole


A Titus team: Industrial designer Chris Holman (left) and engineer Ron Hoffman (right) pose with early models of some of their projects.

Titone introduced us to the guys who make new designs happen for Titus. The dynamic duo of Ron Hoffman and Chris Holman are largely responsible for the new bikes, in both form and function. Holman is an industrial designer and Hoffman is an engineer, and together the pair brought the new bikes to life.

“We both have a passion for two wheels and come from motocross,” said Hoffman. The two have been working as a team for the better part of eight years, and started their own company a few years ago. They’ve been working for Titus for almost two years, and the fruits of their labors are apparent in the new bikes.

This two-man team’s past experience with design and engineering doesn’t fully register in the context of a small bike frame shop, at least at first. For example, Hoffman started as a contract engineer with big projects in the motorsports industry, including working on a Nissan engine for Indycar racing. Names like John Deere and Goodrich also come up, when they talk about their various exposure to different technologies and materials from other industries.

However, Hoffman points out that “a good design process is a good design process.” With strong fundamentals and knowledge, he said, “You can design almost anything.”

“It’s been fun to look at technologies and see how they apply to bikes,” Hoffman added.

In tandem with Holman, he’s seen and done enough in the engineering world to bring a fresh pair of eyes to the mountain bike drawing board.

Engineering an Engine Bay — or a Bike Frame

The results manifest in sometimes surprisingly simple ways. For example, riders of the original FTM frames complained of creaks and noise. Hoffman knew from his motorsports experience and engine development work that flat panels in structures can act like the diaphragm on a loudspeaker, amplifying noise. Therefore, the new FTM Carbon was designed with graceful curves and almost no flat sections on the main frame.

Sure enough, on a test ride of the new FTM Carbon later in the weekend, we discovered that it was impressively quiet and muted.

Two brains really ARE better than one

Tag-team partnerships are the quintessential stuff of American folklore. Like Bonnie and Clyde or Butch Cassidy and the Sundance Kid, craniums seem to work best in pairs.

It’s no different at Titus, where Hoffman and Holman synergize to create a whole that’s greater than the two halves.

“Together we do things that neither one could do on their own,” said Holman, adding that in attacking things from different angles, the two work out problems more easily. “We run into different roadblocks because we look at things just slightly differently.”

“We count success if everyone has a voice,” added Hoffman.

Clearly, with bikes like the X Carbon and FTM Carbon leaping off the drawing board and onto the nearby South Mountain singletrack, Titus is headed in the right direction.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: